Absolutely ridiculous. What the fuck are they thinking?
This is their "Head of Brand Strategy", which I think pretty much explains it.
Some of my favourite YouTube comments under the ad:
I'm sorry what exactly are we trying to sell with this ad? Elevators, rocks, or being gay on Mars?
Is this an ad for a car company or a discount fashion store for 12 year old girls?
They decided to appeal to their predominantly male audience by portraying a man in a pink dress wearing lipstick.
Imagine if you just bought a Jag last week.
More like DRAGuar, how about no
Tell me what to wash my eyes with to forget this? This is definitely too much. I don't want to have anything to do with this. I'm putting up for sale my XF this weekend. Goodbye Jag.
I don't know why everyone is hating on this beautiful expression of art, progress and social justice. My wife's boyfriend loves it as well.
Olympic 2024 opening ceremony part 2
In administration within eighteen months.......hopefully
I hadn't seen this advert - now I have. It must be working then 8) It's all a load of tosh of course.
I had a Jaguar E-Pace a couple of years ago. Big mistake - I'd never have another Jag. Luckily, because of the shortfall of second hand cars during Covid I sold it for 2k more than I paid for it 18 months earlier.
1960s gangsters and bookmakers must be spinning in their graves.
What pisses me off - like it does with most adverts theses days is the:
"Create Exuberant" Create exuberant what?
"Live Vivid" Live vivid what?
"Delete Ordinary" Delete Ordinary what?
Adjectives and Adverbs are separate syntactical parts of grammar. Just because they both start with "Ad" it doesn't mean they are interchangeable. Go a bit further down that road and language becomes complete gibberish.
Quote from: Nickslikk2112 on November 21, 2024, 09:50:24 PMWhat pisses me off - like it does with most adverts theses days is the:
"Create Exuberant" Create exuberant what?
"Live Vivid" Live vivid what?
"Delete Ordinary" Delete Ordinary what?
Adjectives and Adverbs are separate syntactical parts of grammar. Just because they both start with "Ad" it doesn't mean they are interchangeable. Go a bit further down that road and language becomes complete gibberish.
We had an English teacher in first year who used to step outside of the curriculum to cover general analysis. I remember being quite fascinated by the topic but never got to grips with it properly as he moved along too quickly. This was because he had taught it to a few of the pupils who had moved up from the lower school where he had also taught them. I hadn't, so was a bit lost. I tried to buy a book on the subject recently but couldn't find one. There were books on grammar but I couldn't find any of the expressions that would fly about the classroom, like "governing the verb.......". I'll try again. Maybe my memory is just playing tricks.
'Trust and reserve judgement' on rebrand, says Jaguar https://www.bbc.com/news/articles/c20ny39wpg3o
(https://uploads.tapatalk-cdn.com/20241124/987d6e1983801bbf8b3ca710af5ea0e4.jpg)
;D
https://www.motor1.com/news/780585/jaguar-design-boss-gerry-mcgovern-fired-type-00/